These days we're all getting up earlier and working later. But in every busy Realtors life there is time to self-educate and inspire your career through reading. Throughout the market downturn, many Realtors have no-doubt swallowed whole the mass of real estate books addressing crisis that have flooded the market in the last two years, but that's not what this list is about. We've put together some classics that still can inspire success. These titles, suggested by RE/MAX of Texas Executives, hold essential lessons and business inspirations for every entrepreneur.
1.) Everybody Wins: The Story and Lessons Behind RE/MAXPhil Harkins and Keith Hollihan
Everybody Wins details the compelling account of how RE/MAX went from small operation to the world’s largest real estate network. Moreover, it provides firsthand lessons to leaders on how to drive growth into their own organization. A must for every RE/MAX Office and Agent.
2.) From Good to Great: Why Some Companies Make the Leap... and Others Don'tJim Collins
Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. Peppered with dozens of stories and examples from the great and not so great, the book offers a well-reasoned road map to excellence that any organization would do well to consider.
3.) Who Moved My Cheese?Dr. Spence Johnson
The simple story reveals profound truths about change that give people and organizations a quick and easy way to succeed in changing times. Who Moved My Cheese? is an enlightening story of four characters who live in a "Maze" and look for "Cheese" to nourish them and make them happy.
4.) Magnetic Service: Secrets for Creating Passionately Devoted CustomersChip and Billijack Bell
The ideal customer defends, champions, forgives, and commits to a company or brand for the long term - but how can a business create such long-lasting loyalty? Chip and Bilijack Bell explain how in Magnetic Service, based on examples of real companies who have done just that. Written in a lively, accessible style, the book shows that loyalty comes not from allegiance to a product but from compelling experiences.
5.) Inside the Magic Kingdom: Seven Keys to Disney's Success Tom Connellan
No, it’s not a book on real estate. But if one thing can be said for the Disney Corporation, they know how to keep the customer satisfied and coming back for more! Connellan, a senior principal in a consulting firm specializing in customer loyalty holds up Disney in particular as exemplary. Here he re-creates a fictional visit to Disney's Magic Kingdom to bring to life examples of the customer service concepts Disney practices.
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