If anything, Social Networking is about timing, and each site has more than just a different set of users, it has a different schedule. Rebecca Levinson has revealed some insights to when communicating through social media is most effective. Follow these guidelines and see your interactions and your relelvancy go up.
There has been a lot of research conducted, mainly for industries outside of real estate (i.e.retail, hospitality, automotive) on the best days and times to market services and products online. Implementing the right timing to deploy marketing campaigns into your online marketing strategy is an effective way to ramp up your results.
Here are 5 tips on choosing the right days to market your real estate services online
1. Tweet Midweek-
You can tweet everyday of the week but for maximum effect make sure to tweet on Wednesdays and Thursdays as they are the most active days of tweets and retweets as found by HubSpot's State of the Twittersphere Q42008.
2. Publish Your Most Important Blog Posts Midweek
Frequency of great original content is still important in building your readership and traffic to your blog. I recommend to my clients that they blog a minimum of 3-5 times per week to be considered as a true content provider in the eyes of their readers.
That being said when is the best time for a blogger to publish their meatiest, most important blog posts? Darren Rowse of Problogger addresses the timing factor in When to Publish Blog Posts-Timing Considerations,"If I have a very important post that I want to get as much attention as possible I generally will publish it on a Tuesday or Wednesday morning (my time)."
Rowse's post also gives some advice as to publishing posts on weekends and holidays that is worth the read as well as the comments on the post (82 so far).
Roger Parker of blogforprofit.com recommends that if you were to only blog twice per week to publish those blog posts on Tuesdays and Thursdays.
Clearly publishing your most important blog posts midweek is a winning strategy.
3. The Weakest Link for Email Marketing is Saturday
You may have several email campaigns in your real estate marketing campaign: email flyers, email follow-up, email newsletters. Email marketing is a heavy hitter for real estate professionals but when is the most effective time for you to deliver your messages to your prospects and customers?
According to EMarketer.com the best days of the week to send email marketing are Mondays and Tuesdays and the least effective time by nearly 50% is Saturdays.
The best advice I found and agree with is to survey your email subscribers and ask them when they would like to receive emails from you.
We are approaching the holiday season so it is important to consider the times that people are online and actively shopping. Study these deployment times statistics provided on the emailstatcenter.com website before launching any niche holiday real estate marketing campaigns.
4. Engage your Fans on Facebook on Tuesdays
In findings from Virtue SRM (Social Relationship Manager) the best days to post on your Facebook Business Page is Tuesdays, followed closely Wednesdays with Mondays coming in #3.
**Allow me one deviation~ What I find more or equally fascinating is the 6.49% CLR (Click Thru Rate) of marketing campaigns such as polls and incentives that are run on Facebook business pages. Fans are clearly interacting with their friends on Facebook in a big way and their interactions are also being seen by their friends.**
5. LinkedIn Users Are Active In the Morning
According to a small study by SenderOK Statistics report which was based on a sample of 440 anonymous users the most activity on LinkedIn occurs in the morning. "LinkedIn use is predominantly an 8AM-Noon activity with very, very little activity in the evening. Of particular interest is that LinkedIn users tend to arrive at work earlier than Facebook users do....Those serious early morning LinkedIn users will spend an average of 29 minutes reading real Email before they get around to checking your connection request which they could have read first if they wanted to."
While this is a small sampling of members on LinkedIn and their behavior I can attest that this mimics my LinkedIn use. The first online activity I do in the morning is to check my email(which of course includes my blog activity) and the first social network site I check is LinkedIn and this occurs normally between the hours of 7:30-8:30 a.m.
Take into consideration the times and days that people are online and engaging in these online activities when you create and implement your online real estate marketing strategy.
Once you taken action use an analytics tool to measure the effectiveness of your marketing campaigns. Tweak the times you deliver your marketing messages based on your analytics and direct feedback from your recipients.
No comments:
Post a Comment